Financial insights of BKNG

MyFinsight

For the year ending 2025-12-31, BKNG made $26,917M in revenue. $5,404M in net income. Net profit margin of 20.08%.

Unit: Million (M) dollars (except for numbers of shares and EPS)

Income Statement	2025-12-31	2024-12-31	2023-12-31	2022-12-31
Total revenues	26,917	23,739	21,365	17,090
Marketing expenses	8,186	7,278	6,773	5,993
Sales and other expenses	3,453	3,120	2,744	1,818
Personnel, including stock-based compensation of 613, 599, and 530, respectively	3,403	3,354	3,294	2,465
General and administrative	857	1,036	1,555	934
Information technology	908	771	655	526
Depreciation and amortization	623	591	504	451
Impairment	457	-	-	-
Restructuring, disposal, and other exit activities	-	-	-	-199
Transformation costs	205	34	-	-
Impairment of goodwill	-	-	-	0
Other operating expenses	-	0	-5	-
Total operating expenses	18,092	16,184	15,530	11,988
Operating income	8,825	7,555	5,835	5,102
Interest expense	1,617	1,295	-	-
Interest and dividend income	921	1,114	-	-
Interest expense	-	-	897	391
Other income (expense), net	-1,297	-82	543	-788
Income before income taxes	6,832	7,292	5,481	3,923
Income tax expense	1,428	1,410	1,192	865
Net income	5,404	5,882	4,289	3,058

Net income applicable to common stockholders per basic common share (in dollars per share)	166.52	174.96	118.67	76.7
Net income applicable to common stockholders per diluted common share (in dollars per share)	165.57	172.69	117.4	76.35
Weighted-average number of basic common shares outstanding (in shares)	32,452,000	33,622,000	36,140,000	39,872,000
Weighted-average number of diluted common shares outstanding (in shares)	32,639,000	34,064,000	36,530,000	40,052,000